David D. Le Norman

Founder & Managing Partner

Reign Capital Holdings

A native of Duncan, Oklahoma, David D. Le Norman has 40+ years' experience in creating successful ventures in multiple industries.

 Founder and managing partner of Reign Capital, the parent company of Merit Auto Group, his serial success as an entrepreneur is underpinned by a diverse portfolio and strong balance sheet.

 Le Norman currently serves as Chairman of the Petroleum Alliance of Oklahoma and Vice Chair on the OERB's Board of Directors. He is also passionate about philanthropy and supports a wide variety of local and national charitable organizations.


 Wade Higgins

Director of Automotive Operations

Merit Auto Group

A native of Yukon, Oklahoma, Wade Higgins serves as the Director of Automotive Operations for Merit Auto Group dealerships in Chickasha, Duncan and Fairview. He oversees sales, finance and service across all Merit dealerships.

 Higgins previously served as regional sales director for GSFS Group, where he oversaw the income and development for Toyota and non-Toyota dealerships in Oklahoma, Arkansas, Louisiana and Mississippi. In addition to serving as general manager for various Oklahoma-based dealerships, he also owned and operated a Chevrolet, Buick, GMC dealership in Purcell.

 Throughout his career, Higgins has set revenue and sales volume records across domestic, import and luxury dealerships. He is a conscientious leader, team player and has a service-first mentality.



Doug Pierce

Director of Accounting, Automotive Controller

Merit Auto Group

Originally from Duncan, Oklahoma, Doug Pierce serves as the Automotive Controller for Merit Auto Group. He is responsible for managing all dealerships' accounting processes, controls and reporting.

 Pierce's prior experience includes working as the Controller for the Petroleum Storage Tank Division of the Oklahoma Corporation Commission and Controller for The Phoenix Group.