Leadership

Founder & Managing Partner

Reign Capital Holdings

A native of Duncan, Oklahoma, David D. Le Norman has 40+ years' experience in creating successful ventures in multiple industries.

Founder and managing partner of Reign Capital, the parent company of Merit Auto Group, his serial success as an entrepreneur is underpinned by a diverse portfolio and strong balance sheet.

Le Norman currently serves as Chairman of the Petroleum Alliance of Oklahoma and Vice Chair on the OERB's Board of Directors. He is also passionate about philanthropy and supports a wide variety of local and national charitable organizations.

Director of Automotive Operations

Merit Auto Group

A native of Yukon, Oklahoma, Wade Higgins serves as the Director of Automotive Operations for Merit Auto Group dealerships in Chickasha, Duncan and Fairview. He oversees sales, finance and service across all Merit dealerships.

Higgins previously served as regional sales director for GSFS Group, where he oversaw the income and development for Toyota and non-Toyota dealerships in Oklahoma, Arkansas, Louisiana and Mississippi. In addition to serving as general manager for various Oklahoma-based dealerships, he also owned and operated a Chevrolet, Buick, GMC dealership in Purcell.

Throughout his career, Higgins has set revenue and sales volume records across domestic, import and luxury dealerships. He is a conscientious leader, team player and has a service-first mentality.

Chief Financial Officer

Merit Auto Group

Originally from New Orleans, Louisiana, Jared Ellingson is an experienced financial expert with over a decade of accounting and financial analysis experience in Oklahoma.

Prior roles include Director of Business Analytics and Process Improvements at the University of Oklahoma Health Sciences Center, Director of Finance at OU College of Medicine and Chief Financial Officer at the Oklahoma City Museum of Art. As an Audit Senior Associate at Grant Thornton, one of the world's leading audit, tax and advisory firms, Ellingson served clients in numerous industries including commercial/professional services, oil and gas, healthcare, insurance, manufacturing, non-profits, education and others.

Director of Communications

Reign Capital Holdings

Ashley McClain, a proud "Okie from Muskogee," is an experienced brand marketer overseeing the execution of both owned and earned marketing strategies for the entire Reign Capital portfolio. Her past role involved managing corporate partnerships with the Oklahoma City Thunder. Prior to working in professional sports, McClain spent nearly a decade overseeing multi-million dollar digital media budgets at global advertising agencies in New York City and abroad. Past clients include Coca-Cola, McDonalds, Paycom, Lowe's Home Improvement, Air New Zealand and Tourism Australia.

Controller

Merit Auto Group

Dayna Williams was born and raised in Norman, Oklahoma and serves as Controller of Merit Auto Group. Over the course of the last 30+ years, Dayna has served as Chief Financial Officer for Bob Howard Auto Group and in various other roles in the automotive industry. Dayna is responsible for managing all the dealerships' accounting processes, controls and reporting.